While every business MAY be a technology business, every business MUST be a care business. Care for customers, care for employees, care for society, care for planet. Whether it is about ‘it being ok to not be ok’, sustainably sourcing products, protecting the frontline and not just the bottom line or optimising the hybrid work employee experience. Caring may well be the next definition of sustainability and success as stakeholders read your company’s ‘care label’. Use empathy and compassion to design for care in all aspects of your business.
In Africa we have always had a language that demonstrates care. ‘Sawubona’, a Zulu greeting, literally means: I SEE YOU!